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Company Overview

Optima United Company stands as one of the leading supply companies in Eastern and Central Africa, established in 2007. The company has rapidly grown to become a significant player in the Sudanese supply market. The foundation of Optima United was built upon the success of a series of shops operating under the same name across Khartoum and other states in Sudan. Over the years, Optima has expanded its reach to other countries in Eastern, Central, and Western Africa, including Kenya, Ethiopia, Somalia, and Chad. The company has also established representative offices in strategic locations such as the UAE, Turkey, and the USA, solidifying its international presence.

Mission:

  • To satisfy clients’ and partners’ expectations by providing fully customized services that are fast, reliable, cost-effective, and add value to the supply ecosystem in the regions we serve.

Vision:

  • To be the premier gateway for quality supplies in Eastern and Central Africa, ensuring accessibility and availability of essential products across the region while setting industry standards for excellence and innovation.